Europe? It’s Bikable
The problem
Europe is one of the best places in the world for cycling. But for cycle companies, it’s a crowded market. This was the problem Denmark’s leading cycle e-commerce company, CykelGear, faced when expanding into neighbouring countries. Cykelgear had the production, the people and the love for cycling but needed a new identity to stand out.
Our solution
I conducted extensive competitor research before we discovered Cykelgear’s core mission, vision and values. Through our detailed brand profile and market analysis, we uncovered Cykelgear’s true point of difference: that Cykelgear equally serves every type of cyclist.
From our insight, we coined the name: Bikable, a can-do brand that enables all cyclists. This name inspired the brand’s attitude with taglines that call you to join in: It’s Bikable, I’m Bikable, We’re Bikable.
With the name and tone set, we developed the remaining brand elements. From a new e-commerce site to an entire merchandise line, Bikable now had all the gear for success.
Bikable Branding Video
Brand definition
Taglines
Tone of Voice
Email marketing
With fun, personalised and cycle-focused messaging, we boost click-through rates and drive traffic to Bikable’s website, enhancing user engagement.
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Daily offers
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Post purchase
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Weekly newsletter
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Price drop
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Soft abandon
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Standard abandon
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1st purchase
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Win back customers
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Unengaged customers
Banners
Our pictures interplay with our messaging, highlighting the joy of cycling, regardless of level… or weather. This enables Bikable to connect with all customers, from semi-pros to city spinners.
Company: The Color Club
Creative Director: Martin Sutcliffe
Creative Lead: Tho Tran Hoang
Creative Designer: Tam Vo
Creative Designer: Thanh Nguyen Vu
Creative Designer: Ngan Ngo