Knitting for love, passion, happiness and you
The problem
In a world with millions of knitters, Knitting for Olive, a Danish family-run knitting company, turned to us to expand globally, capitalising on the holistic hobby's surging post-pandemic interest.
Our solution
My market insights revealed why people fall in love with knitting, from its meditative, healing effects to the joy of creating knitwear for friends and family. Using these discoveries, we created a campaign that captures the journey and joy of knitting, with wordplay that links to the brand name: Knitting for You.
From static ads to animated videos, our campaign showcased Knitting for Olive’s high-quality products, with a look and feel you can almost reach out and touch. As part of our strategy, we redesigned, rebuilt and rewrote the website, enhancing the user experience with imaginative language and an effortless journey from advert to shopping cart.
With our help, we introduced millions of knitters to Knitting for Olive, inspiring newbies, experts and hobbyists alike to reach for their knitting needles every day.
Campaign: Knitting for You
As part of KFO’s ad campaign, our creative team directed, produced and edited multiple videos to drive sales in the UK and US markets.
Through slow-mo and close-ups, we showcased the beauty of KFO’s products, expressing a quality you can almost feel, drawing the viewer in to discover more.
Our static paid ads play with the ‘Knitting for You’ campaign message.
The short, warm, and precise copy invites readers to explore the chosen products.
Website
Our banners create a personalized, heartfelt message, bringing the customer into the story and reflecting the brand’s caring nature.
With our CTAs, we gently guide users to discover more products without feeling pressured.
Web page
Our website copy used imaginative, inviting language to connect with readers, sparking excitement for their next knitting adventure.
Throughout the website, we also highlighted KFO’s ethical, sustainable and charitable commitments — an essential factor for building brand loyalty and trust.
UX
The web header includes a clear search function, with additional web pages highly visible to maximise user efficiency. Under the body copy, we detail the wool’s properties. This information helps guide the user’s purchasing decisions.
