Say goodbye to glasses
The problem
The idea of surgery leaves people feeling anxious — it’s a natural human reaction. That’s why EuroEyes, a leading laser eye treatment centre, needed a website redesign. Through a digital refresh, EuroEyes hoped to detail the benefits of its safe, modern and quick procedure, easing customer anxieties and driving conversions.
Our solution
Across multiple web pages, we showcased the seamless steps towards 20/20 vision, guiding customers to the best treatment solutions and simplifying information on finance options. Our redesign showed that life-changing surgery is safe and for everyone.
With the website copy, I emphasised the treatment benefits, personalising the language to immerse readers in a world free from glasses. It was also crucial to highlight EuroEyes’ reputation, the world-class surgeons, the company’s attentiveness, and the procedure’s safety. In doing so, I created a narrative that excited customers to say goodbye to glasses once and for all.
Web Copy and UX Writing
Web Copy and UX Writing
Homepage
Our EuroEyes homepage presents information clearly, allowing users to quickly and easily understand the steps of laser eye treatment.
Company: The Color Club
Creative Director: Martin Sutcliffe
Creative Lead: Tho Tran Hoang
Creative Designer: Tam Vo
Creative Designer: Thanh Nguyen Vu